Break bishop of Qian Yang river continuously still difficult break out of an encirclement

A few days ago, inc. of brewery of Jiangsu foreign river with 66 million dollar (add up to a RMB about 430 million yuan) buy Chile the share of group of the 2nd old wine and exporter VSPT 12.5% , hopeful becomes his the 2nd large stockholder. It is reported, foreign 2012 river begins layout wine market, series of face of the person that roll out French king early or late, star is gotten this series product. But fast layout while, outstanding achievement is like person meaning very much however, the money newspaper that occupies the past 5 years shows, bishop battalion closes take annual outstanding achievement only 2% the left and right sides, and be in glide condition. Beijing business signs up for a reporter to investigate discovery, the star below foreign river banner is gotten this bishop basically is in provincial layout, and sale channel of liquor of have the aid of has a sale, give to build carry out to perhaps be bought more, or it is in the burgeoning network such as electric business channel undertakes selling to the whole nation. The much ground dealer such as Beijing, Hangzhou, Shanghai, Hefei shows, the star below foreign river banner is gotten this bishop sales volume flatly, partial agency does not know foreign river still has bishop product. Foreign river side says, market of focusing company dominant position banner of quick win initial success leaves bishop famous degree, the core channel such as focusing big client, hotel has position. Sale channel not free   foreign river bought Chile the share of group of the 2nd old wine and exporter VSPT 12.5% . Government of the river that occupy ocean discloses, foreign river plans a distribution early in the beginning of beginning bishop professional work, the course makes an on-the-spot investigation ceaselessly with the negotiation, final choice and VSPT group begin thorough collaboration. However, in foreign river in a large-scale the backside of layout wine industry, it is the corner with little-known sale channel however. Beijing business signs up for a reporter to investigate discovery, be aimed at bishop product, foreign river basically is in Jiangsu is provincial layout, and sale channel of liquor of have the aid of undertakes selling, basically buy a client in the light of meal and group. Accordingly, beijing business signs up for a reporter to interview Suzhou, Hangzhou, Hefei, Shanghai to wait for brand shop of many foreign river to be informed, the star is gotten this bishop sales volume all is not like person meaning. Chinese street adds bit of area of garden of Suzhou city industry newly chief expresses related brand shop of garden foreign river, the star is gotten this series bishop is marriage banquet collocation commonly, very rare client buys this kind of wine directly, retail sales volume is bad, recommend the other product of coequal price. “ client wants to buy homebred vinous word, more apt Great Wall and Zhang Yu, very few somebody can come the wine that foreign river buys in inn. Controller of brand shop of foreign river of inn of Dong Bin district of ” Suzhou city tells Beijing business signs up for a reporter, the bishop below banner of “ foreign river is be expert at in course of study famous degree not tall, be sale of form a complete set for the most part, for instance you buy liquor, I may low sells you ” of a bottle of bishop. Get in the light of the star below foreign river banner this bishop is in Beijing the sale status of field, newspaper reporter contacted Beijing business to be in charge of star of the city zone is gotten on the west this the big manager of the sale. We just made “ Beijing market more than 3 years, get in Beijing star this sales volume is not as good as Jiangsu, still basically go round to purchase channel. The star gets Si Jinbiao lowest can sell you 100 yuan. ” big manager expresses. Chief tells Beijing business signs up for a reporter related foreign river, in the beginning of wine business is begun, channel of liquor of have the aid of, the advantage market such as Jiangsu of enterprise of focusing foreign river, Shandong, Anhui, Heibei, quick win initial success is famous degree. of auspicious of wine expert battle expresses, foreign river crosses a bound to roll out wine business as liquor company, choice and abroad wine business cooperate, it is to consider foreign cost is inferior and bishop quality is better. Wait for technical bishop company than Yu Zhangyu, Great Wall, if foreign river can institute a right sale strategy and tactics, wait in the light of clear target crowd, oneself subordinate bishop product can have better progress probably. The brim changes predicament   to regard liquor of domestic a gleam of as one of enterprises, foreign river buys VSPT group is not foreign river enter wine market first movement. Foreign river begins to march from 2012 bishop domain, foreign in January 2013 river rolls out wine business platform formally, include company strategy to expand business its. Ceng Yubo of foreign 2014 river is much Kenuosu, VSPT undertakes Er sun group, Chile international trade cooperates. Last year in May, foreign river and Chile bishop do beverage group collaboration, get for heavenly body of business of the wine below the banner this roll out a star to get this ·1520 series and star are gotten this series of · tree cane is tasted newly, the shipment price of two products is in 100-300 yuan between. Be aimed at the development program of wine business, jiangsu revive Wang Shoubing of spirits group president ever expressed publicly, powerful powerful combination, advantage is complementary it is company bishop strategical practice. Reporter of Beijing business newspaper visits discovery of brand shop of foreign river of Beijing much home, much home agency is gotten without sale star this bishop, ask about a reason, individual owner expresses not to know foreign river still has wine business. The astral red sign of “ Latin every bottles of price 80 yuan, golden mark every bottles of price 120 yuan. Outside ” Xizhimen south road controller of brand shop of wine of a smoke from wine ark most corner office took out two bottles of red wine, brush a thick grey say on wine box with towel, the person that “ buys at ordinary times is little, dot ash fell above, if you need, I go be being taken to you in storeroom new. Reporter of newspaper of ” Beijing business enquires the star is gotten this sale status, chief states a month cannot sell a few bottles, basically build carry out to come. Li Xin of bishop sale expert is new express, as a result of the iteration of consumer, bishop became the option of more consumer, product line of bishop of foreign river layout, but because breed is more onefold, the diversity that cannot satisfy customer chooses, because what hold share too little, can not say at present for ” of “ wine business. Occupy the personage inside course of study to divulge, the bishop product below foreign river banner is pressed in agency hand more, but at present Beijing business signs up for reporter of short duration cannot textual research. “ red wine sells ” the effect in vain not staff member of interior of beautiful   foreign river ever expressed, the wine business below foreign river banner basically is goods of shop of sale channel of liquor of have the aid of, finishing Jiangsu provincial after market position, undertake spreading money in city of countrywide a gleam of in succession. Silver coin however of the river in last few years sale outstanding achievement mirrors a bishop to live differently however the current situation. Data shows, the star is gotten this already cannot maintain at the outset rapid growth, in last few years business of foreign river wine closes in annual battalion in hold 2% right-and-left share, very finite to the influence of outstanding achievement of foreign river whole. Reporter of Beijing business newspaper consulted in last few years the money newspaper of foreign river is informed, bishop annual battalion received about 245 million yuan 2013, gross profit embellish 78.15% . Bishop annual battalion received about 329 million yuan 2014, grow 34.4% compared to the same period; Gross profit embellish 69.49% , decrease compared to the same period 8.66% ; Occupy battalion to receive proportion 2.24% . Bishop annual battalion received about 333 million yuan 2015, occupy battalion to receive proportion 2.08% , grow 1.33% compared to the same period. Bishop annual battalion received about 283 million yuan 2016, occupy battalion to receive proportion 1.65% , decrease compared to the same period 15% . Battalion received bishop first half of the year 2017 about 147 million yuan, occupy battalion to receive proportion 1.27% , decrease compared to the same period 9.58% . At the same time Beijing business signs up for reporter discovery, 2013-2014 year, vinous battalion closes in increase, instead gross profit embellish is occupied than decreasing. “‘ red wine sells ’ in vain apparently looking is behavior of a mutual benefit, alcohol agency is very familiar to the market, they discovered to be opposite on the market vinous demand, at the same time the enterprise also needs alcohol agency to have the sale of bishop product. ” Li Xin is new tell Beijing business signs up for a reporter, “ however, the biggest obstacle that faces among them is, alcohol agency is finite to bishop understanding, they sell 9 kinds of liquor to be able to generate huge profit only, the bishop product below foreign river banner is relatively single, cannot satisfy consumer diversity requirement. Chief tells Beijing business signs up for a reporter related ” foreign river, at present wine market good and evil people mixed up, the price desultorily. Foreign river will establish special bishop platform to popularize a team, pass the meeting that taste ancient bronze mirror, promotion a variety of forms such as conduct propaganda of sale of incident of meeting, union, advertisement undertake the brand is popularized. Battle auspicious expresses, liquor of have the aid of of foreign river bishop already some mature sale channel, sale result can be obtained inside short time, but the consumptive crowd that faces as a result of liquor and bishop is endless and identical, from long-term in light of, the bishop below the banner is due the sale that is different from liquor is politic. 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